Start here: PCI, then Then: Contract Clarity.
Coaching OS
The one paid product ($997), with coach-only scripts, escalation protocols, and the full toolkit. Begin with the PCI self-score and Contract Clarity Canvas.
How the coaching system works
The goal is not a better coaching conversation. The goal is behavior change that builds capability and increases autonomy. Most coaching systems tell managers to have better conversations. Performance Lab gives managers a way to decide what to coach, why, how to work on it, when to advance, and how to tell whether it worked.
It starts with the system before blaming the person. When the same drag shows up across several people, investigate the system first. When the problem is individual, diagnose Skill and Will for the specific behavior, then pick the coaching response. Skill/Will Matrix: Max Landsberg, The Tao of Coaching (2003).
From there, work one behavior at a time through structured practice, commitment, and follow-through. ACT gives the core session its progression: Analyze. Coach. Transform.
What you get
- Editable templates, workbooks, and the 12-Week Tracker, plus 01_METHOD.md, all yours to change.
- A team conversation guide for exploring coaching practice, with room to adapt it to your context.
- Onboarding prompts for discussing how coaching happens across your team.
- Templates for planning practice and follow-through on one behavior at a time.
- Team-ready materials for sharing your coaching approach within the company.
- The AI Implementation Companion, a system prompt you load into a project inside the frontier model your team already uses.
- The AI Library Builder prompt chains, run in that same model, for building a coaching reference library from your own recorded calls.
Delivery is instant and automated. You pay, and an email arrives with an access link to a portal listing the files plus a downloadable package. The link works any time, needs no password, and does not expire. Updates are pushed to that same link, free, for as long as the product exists.
What is inside
Coach-only tools in Coaching OS. Each link returns to its Playbook card; full scripts and protocols stay inside the paid kit.
- PCI Intervention Playbook
Use it when: You want coach-led support with the PCI dimension you chose.
- Capability-System Diagnostic
Use it when: You need to consider capability and the work system before choosing a coaching response.
- Emotional Contracts Field Guide
Use it when: People expect different things and you need to discuss the unspoken expectations.
- Trust Infrastructure Framework and Repair Protocol
Use it when: Trust feels thin and you need a human-led repair conversation.
- Active Listening Toolkit
Use it when: You want to listen more carefully in a coaching conversation.
- Coaching Relationship Checklist and Coach Feedback Loop
Use it when: You need to review the coaching relationship and invite feedback on your coaching.
- SBI Script Library and Feedback Sandwich
Use it when: You need to give clearer feedback.
- Coaching Profile and Workbook Frameworks
Use it when: You need a structured workbook for a human-led coaching engagement.
- Resilience and Intrinsic Motivation Toolkit
Use it when: You want to explore resilience and intrinsic motivation with a coachee.
- Coaching Applications of Design Thinking, Change Management and Executive Communication
Use it when: Your coaching conversation involves change, design thinking or executive communication.
- Human Operating Canvas and System Scaling Canvas
Use it when: You are moving from personal rituals to team systems and scaling.
- Hybrid Coaching Conversation Guide
Use it when: You are preparing a coaching conversation that combines human judgment and AI support.
- AI Analysis Toolkit
Use it when: You want AI support for analysis while people retain coaching decisions.
- AI Coaching Quality Rubric
Use it when: You need to review the quality of AI-supported coaching.
- Human Domain Protections and Escalation Protocol
Use it when: Identity questions or consequential decisions need to stay with people.
- Leader Strategy Kit
Use it when: You are planning AI coaching at work after considering organizational readiness.
Track behavior separately from business metrics
Use the ACT Tracker to record each coaching conversation and the Verification Loop to compare the same behavior's mean call score across its baseline six calls and its next six calls.
Built for revenue organizations
Coaching OS is for the enablement or RevOps lead who will build the coaching system inside a sales organization, or for a sales leader doing it directly. One license covers one company for internal use. No resale, no redistribution, and no delivering this as your own consulting service or client deliverable.
Who should not buy
Solo coaches and independent consultants. The license is internal use inside one company. You cannot run this as your own service offering for clients.
Your first seven days
Onboarding Week 1 begins the build. Work through five 30 to 60 minute sessions: load the kit into your AI Implementation Companion, document the process, discuss the coaching approach with a partner, select the initial coaching corpus with a frontline manager, and outline the follow-up process. At the end of the week, review the implementation steps, record open decisions, and hold the follow-up meetings booked at the start.
No case studies yet on purpose
There are no case studies or testimonials to share yet. Review what is included and decide whether the coaching approach fits the work your team needs.
Founding offer: first 50 buyers
One company, internal use only. No seats to provision, no recurring billing, and lifetime updates included. If it does not work for you, tell me within 30 days and I will refund it. No conditions.
Why is it $997?
This is a one-time founding purchase for the first 50 buyers. Your original purchase price never changes because there is no recurring billing, and lifetime updates are included at no additional cost.